Understand the eligible checks
The current calculation considers seven check types: HTTP responses, missing titles, multiple titles, missing descriptions, multiple descriptions, canonical conflicts and JSON-LD syntax. Each conclusive eligible check type has equal weight, using its observed pass rate. This treats check types equally rather than making every page or issue equally important. Verified internal links and other reported findings can still deserve urgent attention even when they are outside the score calculation.
Read the arithmetic and the missing evidence
For each included check type, its observed pass rate is known passing results divided by assessed results. The score averages those rates. For example, four types passing fully and a description check passing on one of two assessed pages yields 90 across those five types. UNKNOWN, REVIEW, missing or malformed checks do not become passes; NOT APPLICABLE checks are excluded from scoring. The displayed assessment counts show which types and results supplied the evidence.
Read crawl coverage independently
Complete-source crawl coverage compares successfully collected, complete source pages with attempted URLs. Selected and discovered URL counts provide more context when recorded. A report with six complete source pages out of six attempted URLs has complete attempted-URL coverage, but that does not mean a 300-page website was fully audited. The free crawl is bounded to a maximum of 60 public pages and can collect fewer.
- Check the number of complete source pages.
- Compare complete pages with attempted URLs.
- Review selected and discovered counts before describing scope.
Know why a number can be withheld
A numeric score requires a saved complete or partial result, at least one complete successful source page and conclusive evidence for all five baseline HTTP and title/description check types. Complete-source evidence must cover at least half the attempted URLs. Older reports may lack the required evidence, and failed audits do not produce a number. These are ColbySEO's display rules, not Google standards; withholding a score prevents an incomplete audit from looking reassuring.
Use the score to guide review, not replace it
Two reports with the same number can describe very different problems. One might have a canonical conflict on its main service page while another has a failed link on an archive. Read the affected URLs, severity, evidence and recommended action. Speed, content usefulness, search indexing and customer experience require additional evidence. Start a free report, save the result, and use its specific findings when requesting help from Colby Technologies.
Common questions
Does 100 mean my website has perfect SEO?
No. It means the conclusive eligible implementation checks passed in that report's public sample. Review coverage and limitations, then evaluate content, browser experience and search evidence separately.
Can an unavailable score mean my website failed?
No. The report may lack complete source evidence or enough conclusive checks. Read the stated reason and any observed findings before deciding whether a website change is needed.
Will fixing one issue always raise the score?
Not necessarily. The calculation uses check types, and new runs can collect a different sample or different evidence. Verify the actual repair before judging progress through a number alone.